Our Story

Broken Halo Co. didn't start with a business plan. It started with a halo that wouldn't stay perfect — and the decision to stop pretending it had to.

I'm Eric Sanders. I've lived through addiction, relapse, the parts of recovery nobody puts on a motivational poster, and the long stretch of just staying alive one more day. Somewhere in that stretch, I wrote a book — Broken But Breathing. This brand grew out of it.

Broken Halo Co. isn't recovery merch in the ribbon-and-pastel sense. It's for people who know the difference between healed and still healing, and who are done being ashamed of which one they are today.

A halo doesn't have to be perfect to still mean something. Neither do you.

Still here. Still breathing. Still building.

— Eric